News & Updates

Once again the fashionistas are descending for London fashion week. With Somerset House and central London transforming for their arrival, it’s fascinating to see the way in which we the consumer can now access the sometime previously rarified air of the fashion world. Fashion’s evolving – not just into more and more extreme sights on the catwalk – but behind the scenes too, as brands adapt to new consumer expectations around how, when and why they want to interact. From the in-store experience and utilising individual shopper data for mobile and flexible delivery options, brands have an overwhelming number of ways to innovate and disrupt the retail space. However, without a strategic approach or a long-term vision, retailers run the risk of creating experiences that don’t support their overall brand vision. Its critical retailers understand the relationship between the physical and digital worlds so they can deliver a consistent customer journey. It’s a big ask, but several bra